Cashew Agroindustry Development Strategy in Wonogiri Regency: A Case Study on Nyamikan Kertohardjo SME
DOI:
https://doi.org/10.31850/jgt.v14i1.1294Keywords:
agro-industry, cashew nuts, SMEs, strategyAbstract
Nyamikan Kertohardjo is one of the SMEs producing cashew nuts in Wonogiri Regency. Small and Medium Enterprises (SMEs) or Small Medium Enterprise (SME) This company is facing obstacles in its development as one of the businesses in the largest cashew nut producing area. This research aims to determine the internal and external conditions of UKM Nyamikan Kertohardjo, design alternative strategies, and determine appropriate priority strategies for this UKM. This research uses a descriptive method with an analytical approach. Key informants are owners, employees, consumers, competitors and related local government offices taken using purposive sampling techniques. Research data was obtained from IFE, EFE, IE, SWOT, and QSPM analysis. The research results show that internal factors include human resources, management, finance, production, marketing and technology, while external factors include consumers, competitors, government, environment and economy. SWOT analysis produces 8 alternative strategies based on business position in quadrant IV. QSPM analysis produces a special strategy that can be implemented by Nyamikan Kertohardjo, namely maintaining and strengthening good relationships with consumers.
References
Amir, N., Yunus, A., Kadir, M. I., Syamsinar, & Hardiani, A. S. (2023). Strategi Pengembangan Usaha Jamur Tiram Putih di Desa Simbang Kecamatan Simbang Kabupaten Maros (Studi Kasus Kelompok Wanita Tani Simbang Sejahtera). Jurnal Galung Tropika, 12 (2), 220–229.
Atmaja, I. K. P., Satriawan, I. K., & Arnata, I. W. (2015). Rencana Bisnis Pengembangan Usaha Pengolahan Mete (Anancardium occidentalle L) di Subak Abian Dharma Santi, Desa Datah-Karangasem. Jurnal Rekayasa Dan Manajemen Agroindustri, 3 (3), 31–40.
Bachri, B. S. (2010). Meyakinkan Validitas Data Melalui Triangulasi Pada Penelitian Kualitatif. Teknologi Pendidikan, 10 (1), 46–62.
Badan Pusat Statistik Jawa Tengah. (2022). Provinsi Jawa Tengah Dalam Angka 2022.
David, F. R. (2009). Manajemen Strategis Konsep Edisi 12. Salemba Empat: Jakarta.
David, F. R. (2013). Strategic Management, Concepts & Cases Fourteenth Edition. Pearson Education Limited.
David, F. R. (2016). Manajemen Strategik: Suatu Pendekatan Keunggulan Bersaing-Konsep (15th ed.). Salemba Empat: Jakarta.
Ihsan, I., Timisela, N. R., & Leatemia, E. D. (2023). Strategi Pengembangan Agribisnis Jambu Mete. Jurnal Sosial Ekonomi Pertanian, 19 (1), 29–38.
Juli, J., Benu, F. L., & Un, P. (2019). Strategi Pengembangan Komoditi Jambu Mete di Desa Nangahale Kecamatan Talibura Kabupaten Sikka. Buletin EXCELLENTIA, VIII (1), 43–51. http://ejurnal.undana.ac.id/index.php/JEXCEL/article/view/1333
Khomah, I., Kusnandar, K., Harisudin, M., Adi, R. K., Qonita, R. A., Setyowati, N., & Riptanti, E. W. (2022). Business Sustainability Strategies of Agribusiness MSMEs in The New Normal Era. Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis, 21(1), 13–30. https://doi.org/10.31186/jagrisep.21.1.13-30
Kurniawan, B. P. Y. (2016). Strategi dan Prospek Pengembangan Jambu Mete (Anacardium occidentale L) Kabupaten Jember. Jurnal Manajemen Teori Dan Terapan, 9(3), 242–258. https://doi.org/10.20473/jmtt.v9i3.3078
Murdiyanto, E. (2020). Metode Penelitian Kualitatif (Sistematika Penelitian Kualitatif). In Bandung: Rosda Karya. UPN “Veteran” Yogyakarta Press.
Rangkuti, F. (2018). Analisis SWOT: Teknik Membedah Kasus Bisnis. PT Gramedia Pustaka Utama: Jakarta.
Rompas, G. P. (2016). Likuiditas, Solvabilitas dan Rentabilitas Terhadap Nilai Perusahaan BUMN yang Terdaftar Di BEI. Jurnal EMBA, 1(3), 252–262.
Saputro, D. R., Indriani, R., & Bakari, Y. (2023). Strategi Pengembangan Usahatani Kopi di Kecamatan Modayag Kabupaten Bolaang Mongondow Timur. Jurnal Galung Tropika, 12 (2), 138–147.
Sari, R., Sayadi, M. H., & Hildayanti, S. K. (2020). Pelatihan dalam Menghadapi Tantangan Usaha Kecil di Era Digital pada Pelaku Usaha Kecil di Kenten Palembang. Jurdimas (Jurnal Pengabdian Kepada Masyarakat), 3(2), 87–92.
Sayoga, A. A. H. E. (2022). Kajian Rantai Nilai Agribisnis Mete Kabupaten Wonogiri. Jurnal Manajemen Agribisnis, 10 (2), 871–886. https://doi.org/10.24843/jma.2022.v10.i02.p12
Wijaksana, G., Safri, M., & Parmadi, P. (2017). Kontribusi dan elastisitas subsektor dalam sektor pertanian di Kabupaten Tebo. Jurnal Paradigma Ekonomika, 12(2), 77–86. https://doi.org/10.22437/paradigma.v12i2.3943
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
Copyright (c) 2025 Journal Galung Tropika
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
1.png)
.png)
